Best Medium to Advertise Your Brand

“Nobody counts the number of ads you run; they just remember the impression you make.” So for making this impression you always need to choose the best medium to advertise your brand. There are various mediums present in the market to advertise your brand. Choosing the best medium for your brand commonly depends upon the following factor:

1. The objective of advertising.
2. The market or customer base you are targeting i.e. potential market.
3. The nature of the product
4. The selling message you want to convey to your audience.
5. The budget
6. The type of distribution strategy
7. Track and measure success timely

Now let us talk about what are various medium present for advertising:

• Social Media Advertising

Social media advertising is an offshoot of digital marketing where paid ad campaigns are run on social media platforms to reach target audiences. Companies and organizations can promote their brands and inspire sales through the social channels that users frequently use.

• Email Marketing

Email Marketing is also a part of the digital marketing strategy of sending emails to prospects and customers. Effective marketing emails can convert prospects into customers. They are very useful for remarketing.

• TV Commercials Advertising

TV ads are short programs developed and paid for by companies and organizations. They’re also referred to as commercials or spots. TV ads typically convey a message that promotes a brand, sells a product or service, or advocates for an idea or position but they are a costly medium for advertising. 

• Out-Of-Home Advertising

Out of home advertising (OOH) is the prominent form of advertising that can be found outside of a consumer’s home. This includes everything from billboards to bus shelters, benches, trucks, etc. This medium of advertising is showing a rapid growth moving from only simple static billboards to digital mobile truck advertising. Out-of-Home advertising is now combining with digital advancements to make it a powerful tool for advertisers and marketers. Billboards, signs, digital screens, mobile advertising trucks, and the rest of the out-of-home family are unskippable not like online advertisements which can be blocked by those who use ad blocker software. 

• Print Advertising

Print advertising was a widely used form of advertising. These advertisements commonly appear in newspapers or magazines and a few times in brochures or fliers. Anything written in the print media to grab the attention of the specific target audience comes under the purview of print advertising. This type of advertising is becoming obsolete day by day because nowadays the percentage of people reading newspapers and magazines is declining.

• Radio Advertising

This was the most common medium of advertising in the times when televisions were not popular. But now with growth in technology people have stopped listening to the radio which has badly affected radio advertising. In this medium organizations advertise through radio shows or giving advertisements on the radio.

Not only choosing the best medium will help you to grow your business but besides choosing the right medium it is also essential that advertisement strategies should be applied correctly and advertisements should be able to attract consumers, hold them and mark your brand’s presence in their minds.