What are the reasons to opt for out of home promotion?
Outside is potentially the last where buyers don't control the promotion space. This gives sponsors uncommon power over how and where an advertisement is seen. Open air is giving publicists more command over their advertisement space through its insusceptibility to the "TiVo impact" and its phenomenal contribution of various media alternatives. This when other promotion media are offering publicists less control! Truck advertising is more than just billboards.

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